Job advertisements – an essential aspect of the recruitment process in which potential candidates can decide whether the role is right for them from just a glance. Especially within saturated markets, recruiters and business owners are under pressure to make their ads increasingly appealing to potential applicants.
Which begs the question, are some candidates being misled by advertisements that exaggerate the role or potentially even give false information?
False advertising leads to unhappy new recruits
Misleading a candidate is risky business, promising them responsibility, potential high earnings and growth up the corporate ladder can all lead to seriously disgruntled employees, unless you can deliver of course.
Being clear with your job advertisements will not only result in you finding candidates with the correct skillset and experience, it will also prevent your new hires from leaving their role within a short timeframe.
A clear job description and advert will also ensure that you have a smooth recruitment process, you won’t waste time during interviews and if you are a recruiter, your client will only be shown appropriate applicants for the role who understand what is expected of them.
Not only do job advertisements have an impact on the quality of applicants you receive, failure to publish accurate ads can also land you in hot water…
Legal action against misleading job adverts
As recently as December 2017 a Leicester based job agency were reprimanded for using ‘misleading’ job advertisements to attract candidates.
The Advertising Standards Authority ruled that the adverts shared by Developing Your Potential Recruitment breached guidelines as there was no “evidence that the roles were genuine”.
After a complaint to the ASA that the recruitment firm was in fact advertising teaching assistant posts to generate applications for an inhouse training course. The ASA ruled: “Because we had not seen evidence that demonstrated the roles in the ads were genuine, we concluded that the ads were misleading. The ads must not appear again in their current form.
“We told Developing Your Potential Recruitment to ensure that advertised job vacancies were genuine, and that they held evidence to demonstrate that was the case.”
A job advertisement is part of your first impression on a candidate
When making applications for roles, the job ad plays a major role and often forms the first stages of your candidate’s first impression of your company. Whether you are an external or inhouse recruiter, it is essential to ensure that the advertisements you create truly reflect the role in all aspects. Failure to do so can not only lead to new hires leaving the business within their first year, but also could result in your business breaching advertisement guidelines from the ASA.
Let us know what you think
Have you had experience in dealing with misleading job advertisements and the impact on your business? Or perhaps you are a recruiter that works hard to avoid misleading candidates?