Search engines, social media, paid advertising… it’s all confusing for those that aren’t skilled in the world of online marketing. However, could failure to have an online presence be effecting your recruitment agency?
The power of an online presence in recruitment
As an industry that is sometimes a taboo subject (we know you’ve seen the LinkedIn posts…), recruiters are often faced with a difficult task to prove that they aren’t part of the minority that have contributed to that negative reputation.
Having an online presence could enable your business to move away from that stereotype and instead build a network that recognises your business and team for your ethos and great work you do within the sector.
Those recruitment companies that have harnessed the power of the online world benefit from having clients come directly to them. Cold calling and pipeline building are things of the past. Instead they speak to clients who are already interested in what they have to offer.
Now, don’t misunderstand us, it takes time and patience to build up that community around you – so don’t be disheartened when it doesn’t happen straight away. Be sure to take advice from the experts when looking at developing your online presence.
Plus, it’s not just about the company name either…
Recruitment is an extremely personal service, now more then ever before, so don’t just consider improving the brand name’s online presence.
Your individual recruiters should have their own profiles in which they share updates, thoughts and most importantly – their personalities. These social profiles will enable them to build relationships with potential clients and candidates, without having to hit the phones hard and continue the stereotypical method of recruitment.
By utilising social media and keeping your own inhouse team engaged you’ll be able to attract an extensive network of contacts to work with. From finding the right candidate for a role, through to building strong relationships with clients and employers – your online presence will give you a platform to build your business.
We’d love to hear from you
If you have any thoughts on how online presence and social media can have an influence on recruitment, we’d love to hear from you.